Silent Generation

Silent Generation Statistics & Trends

e-Strategy Trends’ continually-updated collection of Silent Generation research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Consumer Spending By Generation [CHART]

Chart: Consumer Spending By Generation

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.

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Wearable Users By Age [CHART]

Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

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Smart Audio [VIDEO]

This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.

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