The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
YouTube is the most popular channel among all generations for product review videos.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.