A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Millennials participate in many aspects of the sharing economy at a greater level than older respondents.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.