The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How engaged with YouTube ads are millennials?
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
More than 3 in 4 American adults engage in social media in some way.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.