Generations

Generations Statistics & Trends

e-Strategy Trends’ continually-updated collection of generations research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Wearable Users By Age [CHART]

Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

Read More

Baby Boomer Video Consumption [CHART]

Chart: Baby Boomer Video Consumption

The number of Baby Boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

Read More