About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
Generations Statistics & Trends
e-Strategy Trends’ continually-updated collection of generations research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about.
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.