Generations

Generations Statistics & Trends

e-Strategy Trends’ continually-updated collection of generations research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]

via emarketer.com While overall Twitter user numbers continue to increase slowly, younger consumers are still flocking to the site. In February 2012, some groups saw a drop in user numbers, particularly those ages 25 to 34 and over 64. But the number of US internet users ages 18 to 24 who said they use Twitter…

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53% Of Seniors Are Online [CHART]

via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents a significant uptick in growth: in August 2011…

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US Tablet User Growth by Age, 2011-2015 [CHART]

via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older…

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Indian Millennials Think They’re The Coolest Of ‘Em All [CHART]

via marketingcharts.com American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by InSites Consulting. 43% of American youth see themselves as cool, which is a slightly larger…

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Half Of Americans Believe The American Dream Is Dead [CHART]

via marketingcharts.com The American Dream rests on the belief that the opportunities are there for people – regardless of race, creed, economic position, or other social identifier – to get ahead based on effort and merit. As it turns out, though, many Americans are skeptical that the American Dream even exists anymore. Just 1 in…

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Mobile Twitter User Demographics [TABLE]

via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and…

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Twitter Use By Generation, 2010-2012 [TABLE]

via pewinternet.org Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age…

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