Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
32% of cell owners used their mobile devices to find television-related content.
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.