Rate this post via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners […]
Rate this post via pewinternet.org By 2010, while national adoption had slowed, growth in broadband adoption among African Americans jumped well above the national average, with 22% broadband adoption growth since the previous year. 12 Even with these gains, however, minorities are still less likely than whites to have home broadband overall. And foreign-born and […]
Rate this post via pewinternet.org As of 2011, internet use remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use among any of the demographic differences we studied. Yet while gaps in internet adoption persist, some have narrowed in the past decade—as shown in the table below. […]
Rate this post via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age […]
Rate this post via c-e.com A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s Time Inc. and conducted by Boston’s Innerscope […]
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.