38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
AWeber put together this infographic to illustrate how American teens communicate.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.