Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults.
In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.
OnlineColleges.net created this infographic to illustrate consumer spending for the back-to-school shopping season.
Best Colleges Online created this infographic to bring to life American students that study abroad.
This infographic by Direct SAT TV illustrates the rise of mobile video.
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.