This infographic by Direct SAT TV illustrates the rise of mobile video.
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.