Millennials
College Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Read MoreFrequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]
Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreAmerican Spenders vs. Savers By Generation, March 2013 [CHART]
Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.
Read MoreChinese eCommerce [INFOGRAPHIC]
Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.
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