This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Millennials Statistics & Trends
e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
This infographic from Active Trail illustrates 13 email personalization statistics to help make your case.
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.