Millennials

Millennials Statistics & Trends

e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Gadget Ownership By Generation [CHART]

via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…

Read More

Tablet Users & New Buyers By Generation [CHART]

via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further data from the report indicates that 46% of new buyers…

Read More

TV Advertising Influence Wanes With Age [CHART]

via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.…

Read More

Mobile Gamers By Generation [CHART]

via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a PopCap Games report released in June 2012.…

Read More

Online Sources For Political Information, By Generation [CHART]

via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…

Read More

US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]

via emarketer.com While overall Twitter user numbers continue to increase slowly, younger consumers are still flocking to the site. In February 2012, some groups saw a drop in user numbers, particularly those ages 25 to 34 and over 64. But the number of US internet users ages 18 to 24 who said they use Twitter…

Read More