Millennials
Most Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Read MoreAmerican Social Network Users By Generation, June 2012 [CHART]
26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.
Read MoreMost Popular Mobile App Categories Used By College Students [CHART]
College students are one of the most likely demographics in the US to own a smart phone.
Read MoreTumblr Users By Generation, July 2012 [CHART]
Chart of Tumblr users by age.
Read MorePinterest Users By Generation, July 2012 [CHART]
Pinterest seems to have a diffused popularity among the age ranges while Tumblr has a definitive hold on the 18-24 range.
Read MoreOnline Information Sharing By Select Demographics [CHART]
One-third of US adults say they are more comfortable sharing information online than in person.
Read MoreMobile App Privacy Concerns By Select Demographics [TABLE]
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
Read MorePinterest Users By Generation, July 2012 [CHART]
The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics.
Read More