When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Communication comes first for most US internet users—and even before coffee for a great many of them.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Overall tablet usage skews younger, while ereader usage trends older.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.