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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Chart - Amount Millennials Spend Via Social Commerce

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

Table - Why Millennials Follow Brands On Facebook, Twitter or Pinterest

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

Female Homeowners’ Attitudes Toward Smart-Home Tech, November 2014 [TABLE]

Table - Female Homeowners

US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.

Use & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]

Table - Use & Interest In Smart-Home Tech Among Women Homeowners

In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.

Attitudes Toward Retailer Ads & Emails, December 2014 [TABLE]

Table - Attitudes Toward Retailer Ads & Emails

Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.