![What Millennial Women Want [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/What-Millenials-Want-Infographic-150x150.jpg)
This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.
Multiscreen Behavior [PODCAST]
![Multiscreen Behavior [PODCAST]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Deloitte-TV-Multitasking-Behavior-by-Generation-Mar2016-150x150.png)
A podcast about multiscreen behavior and 10 charts about multitainment.
US Religious Affiliation By Age [CHART]
![US Religious Affiliation By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/EWCA-PRRI-Religious-Affiliation-by-Age-150x150.png)
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
US Education Levels By Demographic [CHART]
![US Education Levels By Demographic [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Census-US-Adults-Educational-Attainment-Apr2016-150x150.png)
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
US Coupon Use By Type & Generation [CHART]
![US Coupon Use By Type & Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Valassis-US-Adults-Use-of-Coupons-Apr2016-150x150.png)
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Multitainment Behavior By Generation [CHART]
![Multitainment Behavior By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Deloitte-TV-Multitasking-Behavior-by-Generation-Mar2016-150x150.png)
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Top Purchase Influences By Generation [CHART]
![Top Purchase Influences By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Deloitte-US-Consumers-Purchase-Decision-Influencers-Mar2016-150x150.png)
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Consumers’ Preferred Brand Communication Channel [CHART]
![Consumers’ Preferred Brand Communication Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Adestra-US-Consumers-Preferred-Brand-Communication-Channel-Mar2016-150x150.png)
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
American Sharing Economy Penetration, 2014-2020 [TABLE]
![American Sharing Economy Penetration, 2014-2020 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209947-150x150.gif)
This year, 27.0 million US adults will use the sharing economy at least once.
Female Brand-Related Activity By Generation [TABLE]
![Female Brand-Related Activity By Generation [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209998-150x150.gif)
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
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