Females likely accounted for a lot of Promoted Pin interaction.
Pinterest Demographics, September 2014 [CHART]
How Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]
33% said they used mobile sites and apps with about the same frequency.
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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
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Brand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
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Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
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LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
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Millennials’ Most Memorable TV Commercials For 2014 [TABLE]
Fast food and QSR ads performed well with Millennials (18-33) last year.
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Americans’ Assessments Of Their Own Financial Situation [TABLE]
American adults are feeling better about their personal financial situations this year.
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Millennial Women’s Attitudes Toward Fashion, January 2015 [CHART]
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
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Social Media Users By Network & Age, November 2014 [TABLE]
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
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