Millennials Statistics & Trends

Millennials Statistics & Trends e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

Brand Purpose [INFOGRAPHIC]

This infographic from AdWeek illustrates the causes that consumers care that brands care about.

Consumer Spending By Generation [TABLE]

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.

Millennials’ Word Of Mouth Brands [CHART]

Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?

Millennials’ Video Consumtion, 2017-2019 [CHART]

This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates.

Brand Loyalty By Generation [CHART]

Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.

Smart Speaker Owner Demographics [CHART]

About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.

Millennial Smart Speaker Users, 2017-2018 [CHART]

This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.

Where Young Shoppers Discover Products [CHART]

Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.