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You are here: Home / Archives for Generations / Millennials

Video Game Console Ownership By Age [CHART]

Video Game Console Ownership By Age [CHART]

Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.

April 19, 2018 By David Erickson
Filed Under: Consumer Behavior, Demographics, Generations, Millennials, Online Behavior, Technographics Tagged With: Chart, Gaming, Statistics, Video Game Consoles, Video Games

Video Game Industry [INFOGRAPHIC]

Video Game Industry [INFOGRAPHIC]

This new infographic from Filmora illustrates the growth and potential of the video game industry.

April 15, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation V, Generation X, Generations, Internal Communications, Millennials, Online Behavior, Sponsorships Tagged With: ActiVision, Apple, Bandu, Blizzard, Canada, China, Consumer Spending, Electronic Arts, eSports, France, Gaming, Gender, Germany, Google, Grand Theft Auto, Infographic, Italy, Japan, Mario Bros, Men, Microsoft, Minecraft, Mobile Gaming, Namco, NetEase, Nintendo, Sony, South Korea, Spain, Statistics, Tencent, United Kingdom, United States, Video Game, Video Game Consoles, Wii Sports, Women

Viral Wannabes By Age [CHART]

Viral Wannabes By Age [CHART]

Does the thought of going viral sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. The results indicate that men (22%) would be significantly more apt than women (15%) to welcome the attention.

April 3, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials Tagged With: Celebrity, Chart, Consumer Attitudes, Statistics, Viral Content, VIral Video

Streaming Video By Age Group, 2015-2017 [CHART]

Streaming Video By Age Group, 2015-2017 [CHART]

Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.

March 23, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Online Behavior, Video Marketing Tagged With: Chart, Media Consumption, Statistics, Streaming Video

Voice Activated Digital Assistant Users By Generation [CHART]

Voice Activated Digital Assistant Users By Generation [CHART]

And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.

March 15, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Digital Assistants, Mobile Behavior, Statistics, Voice Activation

Snapchat-Only Users [CHART]

Snapchat-Only Users [CHART]

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

February 15, 2018 By David Erickson
Filed Under: Consumer Behavior, Generation V, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Chart, Facebook, Instagram, Mobile Apps, Mobile Behavior, Mobile Messaging, Mobile Video, Smart Phones, Snapchat, Statistics, Twitter, Whatsapp, YouTube

Podcast Listeners On LinkedIn By Age [CHART]

Podcast Listeners On LinkedIn By Age [CHART]

More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.

February 14, 2018 By David Erickson
Filed Under: B2B Marketing, Baby Boomers, Consumer Behavior, Content Marketing, Generation X, Generations, Millennials, Online Behavior, Social Media Marketing Tagged With: Chart, LinkedIn, Podcast Marketing, Podcasting, Podcasts, Statistics

Time Spent With Social Media By Generation & Device [CHART]

Time Spent With Social Media By Generation & Device [CHART]

It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.

February 5, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics Tagged With: Chart, Laptops, Mobile Behavior, Mobile Social, Smart Phones, Statistics, Tablets

Young Americans’ Participation In Athletics By Sport [CHART]

Young Americans’ Participation In Athletics By Sport [CHART]

Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.

February 2, 2018 By David Erickson
Filed Under: Consumer Behavior, Generation V, Generations, Millennials Tagged With: Baseball, Basketball, Bicycling, Chart, Consumer Attitudes, Football, MLB, MLS, NBA, NFL, Running, Soccer, Sports Marketing, Statistics, Swimming

Increasing Use Of Email By Generation [CHART]

Increasing Use Of Email By Generation [CHART]

Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.

January 30, 2018 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Generation V, Generation X, Generations, Millennials, Online Behavior, Technographics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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