Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
This year, 27.0 million US adults will use the sharing economy at least once.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.