![Podcast Listeners, 2018 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/podcast-listenters-2018-150x150.png)
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
Offline Americans By Demographic [CHART]
![Offline Americans By Demographic [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Offline-Americans-150x150.png)
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Perception Of Advertising Relevance By Age [CHART]
![Perception Of Advertising Relevance By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/perception-of-ad-relevance-by-age-150x150.png)
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
Customer Loyalty [INFOGRAPHIC]
![Customer Loyalty [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Customer-Loyalty-150x150.jpg)
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
Video Game Console Ownership By Age [CHART]
![Video Game Console Ownership By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Video-Game-Console-Ownership-By-Age-150x150.png)
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
Video Game Industry [INFOGRAPHIC]
![Video Game Industry [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/video-game-industry-150x150.png)
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Viral Wannabes By Age [CHART]
![Viral Wannabes By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Viral-Wannabes-By-Age-150x150.png)
Does the thought of going viral sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. The results indicate that men (22%) would be significantly more apt than women (15%) to welcome the attention.
Streaming Video By Age Group, 2015-2017 [CHART]
![Streaming Video By Age Group, 2015-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Streaming-Video-by-Age-Groups-2015-2017-150x150.png)
Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
Voice Activated Digital Assistant Users By Generation [CHART]
![Voice Activated Digital Assistant Users By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/voice-activated-digital-assistant-users-by-generation-150x150.png)
And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.
Snapchat-Only Users [CHART]
![Snapchat-Only Users [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Snapchat-Only-Users-150x150.png)
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
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