Millennials
e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US Population By Generation & Gender [CHART]
The most recent data out from the Census Bureau gives a sense of how large each living generation is.
Read MoreConstantly Online Demographics [CHART]
With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.
Read MoreSocial Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreUS Internet Users By Generation [CHART]
eMarketer estimates that 79.2% of US Baby Boomers will be internet users this year—a substantial number, but lower than penetration for Gen Xers (93.1%) and Millennials (96.1%).
Read MoreSmart Speaker Owner Demographics [CHART]
Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.
Read MoreMillennials’ Attitides Toward Social Media Political Advertising [CHART]
Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MoreSocial Media Use By Generation [INFOGRAPHIC]
This infographic from GlobalWebIndex illustrates how Baby Boomers, Gen X, Millennials and Generation V use social media globally.
Read MoreMobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]
This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.
Read MoreVideo Game Spectator Sport Spending [CHART]
While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.
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