GI Generation
American Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
Read MoreLinkedIn Facts & Figures [INFOGRAPHIC]
This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.
Read MoreTraditional TV Viewing By Generation, Q1 2011 – Q2 2012 [TABLE]
Young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreDemographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreContent-Related Behavior By Demographics, October 2012 [TABLE]
Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.
Read MoreDemographics Of Early Adopters, November 2012 [CHART]
While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.
Read MoreDigital Politics [INFOGRAPHIC]
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
Read MoreTime Spent Online [INFOGRAPHIC]
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
Read MoreDemographics Of Users Of Mobile Banking Services [TABLE]
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
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