Millennials were the most likely to use mobile and tablet apps.
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.
87% of the online population visited a retail site in November.
This infographic by Compete illustrates the age breakdown of the top social media sites.
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.