GI Generation

e-Strategy Trends’ continually-updated collection of GI Generation research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

53% Of Seniors Are Online [CHART]

via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents a significant uptick in growth: in August 2011…

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US Tablet User Growth by Age, 2011-2015 [CHART]

via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older…

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Home Broadband User Demographics [TABLE]

via pewinternet.org By 2010, while national adoption had slowed, growth in broadband adoption among African Americans jumped well above the national average, with 22% broadband adoption growth since the previous year. 12 Even with these gains, however, minorities are still less likely than whites to have home broadband overall. And foreign-born and Spanish-dominant Latinos trail…

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Internet User Demographics, 2000 & 2011 [TABLE]

via pewinternet.org As of 2011, internet use remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use among any of the demographic differences we studied. Yet while gaps in internet adoption persist, some have narrowed in the past decade—as shown in the table below. Read the rest…

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Demographics Of Local News Consumers [CHART]

via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older,…

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