Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.
Millennials were the most likely to use mobile and tablet apps.
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.