e-Strategy Trends’ continually-updated collection of Generation X research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.Read More
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.Read More
In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.Read More
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.Read More
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.Read More
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.Read More