Generation X

Generation X Statistics & Trends

e-Strategy Trends’ continually-updated collection of Generation X research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Online News Gateways By Age [CHART]

Chart: Online News Gateways by Age Group

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.

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B2B Buyers’ Customer Experience Expectations by Generation [CHART]

Chart: B2B Buyers' Customer Experience Expectations by Generation

More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.

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