Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
YouTube is the most popular channel among all generations for product review videos.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
The percentage of American adults who read books has remained relatively unchanged in the past few years.