Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Generation X Statistics & Trends
e-Strategy Trends’ continually-updated collection of Generation X research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
This infographic from Active Trail illustrates 13 email personalization statistics to help make your case.
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.