e-Strategy Trends’ continually-updated collection of Generation X research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.Read More
Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.Read More
While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.Read More
While this generation is digitally curious—eMarketer estimates show that 77.5% of Xers are social network users—their usage tends to be narrower and less experimental than younger generations.Read More
According to Q3 2018 research from Nielsen, US consumers ages 35 to 49 spend nearly the same amount of time with old media like live and timeshifted TV and radio, as with their digital devices by accessing apps and the web on a smartphones or tablet.Read More
Smartphone ownership is the norm for Xers—we estimate that 88.5% of the Xer population, or 57.9 million people, own such a device. For marketers, knowing how to reach this cohort with timely and relevant communications is key.Read More