Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.