Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Facebook remains the most popular social platform, used by 72% of connected adults.
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
The only activity of those identified for which smartphones are the primary device is social media use.