This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
Generation V Statistics & Trends
e-Strategy Trends’ continually-updated collection of Generation V research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.