Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
YouTube is the most popular channel among all generations for product review videos.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.