On average, the African-American population is 14% younger than the American population as a whole.
QR code scanners are mostly young men.
26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Tablet Users & New Buyers By Generation [CHART]Rate this post via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further […]
US Tablet User Growth by Age, 2011-2015 [CHART]Rate this post via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users […]
Demographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]Rate this post via emarketer.com January 2012 data from Korea Internet & Security Agency (KISA) found the number of social media users remained fairly flat from 2010 to 2011, rising only 0.8 percentage points to 66.5% of all internet users. However, social media usage via […]
Millennial vs Gen X Mom’s Childrens’ Tech Use [CHART]Rate this post via emarketer.com Another survey conducted in July 2011 by BlogHer and The Parenting Group dovetails with Mom Central’s findings. Some 33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age […]