Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Overall tablet usage skews younger, while ereader usage trends older.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Instagram and Kik are the messaging applications that young teens are most apt to often use.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Consumer inclination to pay extra for sustainable products is on the rise. –
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.