Generation V

Generation V Statistics & Trends

e-Strategy Trends’ continually-updated collection of Generation V research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Entertainment Subscriptions By Generation [CHART]

Chart: US Entertainment Subscriptions By Generation

The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.

Read More