e-Strategy Marketing Trends

Marketing Trends & Statistics

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Cell Phones As A Distraction From TV By Generation [CHART]

38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.

Demographics Of Cell Phone Owing TV Viewers [TABLE]

Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.

Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]

As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.

Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

Demographics Of Consumers Who Would Buy A Brand Because Of Friends’ Likes [CHART]

Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

Americans’ Attitudes Toward Dual Incomes By Various Demographics [CHART]

Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.

American Sports Site Visitors By Generation [CHART]

And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.

American Sports Fan Demographics [CHART]

61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.

Americans’ Attitudes Toward Hard Work & Success By Various Demographics [CHART]

7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.

Blog Purchase Influence By Generation [CHART]

Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.