Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
32% of cell owners used their mobile devices to find television-related content.
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.