Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
More than 3 in 4 American adults engage in social media in some way.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.