Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
More than half of internet users are addicted to their digital devices—and it’s most common among younger users.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
US consumers spend an average of 35 hours per week watching live and timeshifted television.