YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.