Share Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]

Chart - Share Of Time Spent On Mobile By Category & Generation

Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.

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Americans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]

Chart - Americans’ Attitudes Toward Mobile Payments By Generation

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

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Showrooming vs Webrooming On A Smartphone, October 2014 [CHART]

Chart - Showrooming vs Webrooming On A Smartphone

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

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Timeframe During Which People Typically Watch TV Shows, August 2014 [CHART]

Chart - Timeframe During Which People Typically Watch TV Shows

Nearly half of 18-34 year-olds watched a show after it had originally aired.

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Share of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]

Chart - Share of Time Spent Watching Original TV Shows By Device

Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.

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