Baby Boomers

Baby Boomers Statistics & Trends

e-Strategy Trends’ continually-updated collection of Baby Boomers research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Attitudes Toward Regareting Ads By Age [CHART]

Chart: Attitudes Toward Regareting Ads By Age

Generally, Americans have an unfavorable opinion about online targeted advertising. More than half (51%) of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov.

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TikTok US Users By Age & Income [CHART]

Chart: TikTok US Users By Age & Income

Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.

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Bad Shopping Experience Reactions [CHART]

Chart: Bad Shopping Experience Reactions

A report from BRP shows that there are significant variances in shopping behavior by age, in particular between those who grew up in the internet age (“Digital Consumers” age 18-37) and those born before this time (“Traditional Consumers” age 38+).

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Consumer Spending By Generation [CHART]

Chart: Consumer Spending By Generation

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.

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