Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Communication comes first for most US internet users—and even before coffee for a great many of them.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.