Consumers’ Relationships With Brands, October 2014 [CHART]

Chart - Consumers

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

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Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Table - Where Affluent Americans Plan To Shop For The Holidays By Generation

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

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Purchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]

Table - Purchases Made With Reward Points By Airline/Hotel Loyalty Members

Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.

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Expected Spending Habits By Generation, June 2014 [TABLE]

Table - Expected Spending Habits By Generation

A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.

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US Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]

Chart - US Millennials’ Interest In Mobile Health Care Services

Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them

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