College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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Top Sources of Over-The-Counter Information By Generation, August 2014 [CHART]

Chart - Top Sources of Over-The-Counter Information By Generation

Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.

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College Students’ Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

Chart - College Students

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students’ Daily Use Of Social Networks By Site, July 2014 [CHART]

Chart - College Students

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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Corporate Social Responsibility Reputation’s Effect On Purchase Decisions, August 2014 [CHART]

Chart - Corporate Social Responsibility Reputation

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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Streaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]

Chart - Streaming Video Service Subscriber Viewing By Channel

Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.

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Americans’ Spending Patterns By Generation, August 2014 [TABLE]

Table - Americans

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

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