US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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US College Students’ Change In Discretionary vs . School-Related Spending, August 2014 [CHART]

Chart - US College Students

College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.

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US LGBT Media Consumption By Age, September 2014 [TABLE]

Table - US LGBT Media Consumption By Age

LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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