In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Overall tablet usage skews younger, while ereader usage trends older.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
Instagram and Kik are the messaging applications that young teens are most apt to often use.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Some 36% of US adults own a smartphone, computer and tablet.