Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.