This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
eSports revenues worldwide were forecast to reach $612 million this year.
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.