Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,