Virtual Event Metrics [CHART]Rate this post via marketingcharts.com Currently, 61% of show producers have formally adopted success metrics. The most popular is the tried and true method of counting the number of attendees (68%), closely followed by attendee engagement (65%). Somewhat less popular as a metric is the number of qualified leads (55%), with four […]
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Virtual Event Behavior [CHART]Rate this post via marketingcharts.com marketingprofs-virtual-event-actions-aug-2011.JPGMore than eight in 10 (84%) virtual event attendees have taken some action as a direct result of attending a virtual event, and 61% have taken two or more actions. The most popular post-virtual event action is visiting a vendor’s site for more information (59%), followed by […]
Virtual Events By Type [CHART]Rate this post via marketingcharts.com Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show. […]
Motivations & Behaviors Of Event Attendees [INFOGRAPHIC]Rate this post via virtualedgeinstitute.com
Real vs. Virtual Events [INFOGRAPHIC]Rate this post via virtualedgesummit.com