Virtual Event Behavior [CHART]Rate this post via marketingcharts.com marketingprofs-virtual-event-actions-aug-2011.JPGMore than eight in 10 (84%) virtual event attendees have taken some action as a direct result of attending a virtual event, and 61% have taken two or more actions. The most popular post-virtual event action is visiting a vendor’s site for more information (59%), followed by […]
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Virtual Events By Type [CHART]Rate this post via marketingcharts.com Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show. […]
Motivations & Behaviors Of Event Attendees [INFOGRAPHIC]Rate this post via virtualedgeinstitute.com
Real vs. Virtual Events [INFOGRAPHIC]Rate this post via virtualedgesummit.com