Event Marketing

e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Change In Content Marketing By Format [CHART]

via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…

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Most Event Sessions Go Uncaptured [CHART]

via blog.ceir.org Those planning events may want to rethink their strategy, as live video and webcasts are the most popular form of content according to 68 percent of past and future users. In a similarly revealing question, many physical event hosts (43 percent) capture less than 10 percent of the content from their physical events…

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Event Marketing Channels [CHART]

via marketingcharts.com constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in February 2012. Respondents ranked social media…

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Metrics For Conference Exhibitor Success [CHART]

via marketingcharts.com Although the number of new, qualified sales leads generated is the most common metric used to evaluate the success of B2B exhibiting, cited by 81% of respondents to a 2011 Center for Exhibition Industry Research (CEIR) survey released [download page] in February 2012, marketing metrics are growing in popularity, with 88% of exhibitors…

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Virtual Event Activities [CHART]

via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than any other. There is a dropoff…

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