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Home » Event Marketing Statistics & Trends

Event Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Intended 2012 London Olympics Media Consumption [CHART]

Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.

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July 3, 2012 By David Erickson
Filed Under: Event Marketing, International, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Computers, France, Germany, Laptops, Multitainment, Smart Phones, Sports Marketing, Statistics, Tablets, Television, United Kingdom, United States

Change In Content Marketing By Format [CHART]

Change In Content Marketing By Format [CHART]Rate this post via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable […]

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April 24, 2012 By David Erickson
Filed Under: Content Marketing, Email Marketing, Event Marketing, Podcasting, Video Marketing, White Paper Marketing Tagged With: Chart, eNewsletters, eZines, Statistics, Virtual Events, Website Content

Most Event Sessions Go Uncaptured [CHART]

Most Event Sessions Go Uncaptured [CHART]Rate this post via blog.ceir.org Those planning events may want to rethink their strategy, as live video and webcasts are the most popular form of content according to 68 percent of past and future users. In a similarly revealing question, many physical event hosts (43 percent) capture less than 10 […]

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April 12, 2012 By David Erickson
Filed Under: Event Marketing, Uncategorized, Video Marketing Tagged With: Chart, Event Planning, Statistics

Virtual Events [INFOGRAPHIC]

Virtual Events [INFOGRAPHIC]Rate this post via exhibitoronline.com

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April 12, 2012 By David Erickson
Filed Under: Event Marketing, Uncategorized Tagged With: Event Planning, Infographic, Statistics, Virtual Event Marketing, Virtual Events

Event Marketing Channels [CHART]

Event Marketing Channels [CHART]Rate this post via marketingcharts.com constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in […]

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April 12, 2012 By David Erickson
Filed Under: Email Marketing, Event Marketing, Print Advertising, Social Media Marketing, Uncategorized Tagged With: Chart, Email, Event Planning, Social Media, Statistics

Metrics For Conference Exhibitor Success [CHART]

Metrics For Conference Exhibitor Success [CHART]Rate this post via marketingcharts.com Although the number of new, qualified sales leads generated is the most common metric used to evaluate the success of B2B exhibiting, cited by 81% of respondents to a 2011 Center for Exhibition Industry Research (CEIR) survey released [download page] in February 2012, marketing metrics […]

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April 12, 2012 By David Erickson
Filed Under: Analytics, Event Marketing, Uncategorized Tagged With: Chart, Event Planning, Metrics, Statistics

Virtual Event Activities [CHART]

Virtual Event Activities [CHART]Rate this post via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than […]

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April 12, 2012 By David Erickson
Filed Under: Event Marketing, Online Behavior, Uncategorized Tagged With: Chart, Event Planning, Statistics, Virtual Event Marketing, Virtual Events

Email Drives Virtual Event Registration [CHART]

Email Drives Virtual Event Registration [CHART]Rate this post via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only […]

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April 12, 2012 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Display Advertising, Email Marketing, Event Marketing, Online Behavior, Uncategorized, Word Of Mouth Tagged With: B2B, Chart, Direct Mail, Email, Event Planning, Facebook, LinkedIn, Statistcs, Statistics, Twitter, Virtual Event Marketing, Virtual Events

Reasons People Pay For Virtual Events [CHART]

Reasons People Pay For Virtual Events [CHART]Rate this post via marketingcharts.com Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed […]

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April 12, 2012 By David Erickson
Filed Under: Event Marketing, Online Behavior, Uncategorized Tagged With: Chart, Consumer Motivations, Event Planning, Motivation, Statistics, Virtual Event Marketing, Virtual Events

Reasons To Produce Virtual Events [CHART]

Reasons To Produce Virtual Events [CHART]Rate this post via marketingcharts.com Almost nine in 10 (88%) virtual event producers say extending reach was a contributing factor to their decision to produce a virtual event. The similar answer of having an audience that couldn’t travel to a physical event closely followed (84%). Other popular responses included having […]

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April 12, 2012 By David Erickson
Filed Under: B2B Marketing, Event Marketing, Uncategorized Tagged With: B2B, Chart, Event Planning, Statistics, Virtual Event Marketing, Virtual Events

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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