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Event Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Virtual Event Attendance Incentives [CHART]

Virtual Event Attendance Incentives [CHART]Rate this post via marketingcharts.com An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the […]

Virtual Event Financing [CHART]

Virtual Event Financing [CHART]Rate this post via marketingcharts.com The single most popular financing method for virtual methods is the outside method of event sponsorship (45%), which is 25% more popular than the number two method event marketing budget (36%). Other marketing budgets rank third with 30% of producers financing virtual events through this method. Fewer […]

Virtual Event Metrics [CHART]

Virtual Event Metrics [CHART]Rate this post via marketingcharts.com Currently, 61% of show producers have formally adopted success metrics. The most popular is the tried and true method of counting the number of attendees (68%), closely followed by attendee engagement (65%). Somewhat less popular as a metric is the number of qualified leads (55%), with four […]

Virtual Event Behavior [CHART]

Virtual Event Behavior [CHART]Rate this post via marketingcharts.com marketingprofs-virtual-event-actions-aug-2011.JPGMore than eight in 10 (84%) virtual event attendees have taken some action as a direct result of attending a virtual event, and 61% have taken two or more actions. The most popular post-virtual event action is visiting a vendor’s site for more information (59%), followed by […]

Virtual Events By Type [CHART]

Virtual Events By Type [CHART]Rate this post via marketingcharts.com Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show. […]