e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.Read More
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.Read More
via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…Read More
via blog.ceir.org Those planning events may want to rethink their strategy, as live video and webcasts are the most popular form of content according to 68 percent of past and future users. In a similarly revealing question, many physical event hosts (43 percent) capture less than 10 percent of the content from their physical events…Read More
via marketingcharts.com constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in February 2012. Respondents ranked social media…Read More
via marketingcharts.com Although the number of new, qualified sales leads generated is the most common metric used to evaluate the success of B2B exhibiting, cited by 81% of respondents to a 2011 Center for Exhibition Industry Research (CEIR) survey released [download page] in February 2012, marketing metrics are growing in popularity, with 88% of exhibitors…Read More
via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than any other. There is a dropoff…Read More