![Event Marketing Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_kptss.jpg.scaled500-150x150.jpg)
Event Marketing Channels [CHART]Rate this post via marketingcharts.com constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in […]
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Metrics For Conference Exhibitor Success [CHART]
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Metrics For Conference Exhibitor Success [CHART]Rate this post via marketingcharts.com Although the number of new, qualified sales leads generated is the most common metric used to evaluate the success of B2B exhibiting, cited by 81% of respondents to a 2011 Center for Exhibition Industry Research (CEIR) survey released [download page] in February 2012, marketing metrics […]
Virtual Event Activities [CHART]
![Virtual Event Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_ucchI.jpg.scaled500-150x150.jpg)
Virtual Event Activities [CHART]Rate this post via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than […]
Email Drives Virtual Event Registration [CHART]
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Email Drives Virtual Event Registration [CHART]Rate this post via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only […]
Reasons People Pay For Virtual Events [CHART]
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Reasons People Pay For Virtual Events [CHART]Rate this post via marketingcharts.com Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed […]
Reasons To Produce Virtual Events [CHART]
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Reasons To Produce Virtual Events [CHART]Rate this post via marketingcharts.com Almost nine in 10 (88%) virtual event producers say extending reach was a contributing factor to their decision to produce a virtual event. The similar answer of having an audience that couldn’t travel to a physical event closely followed (84%). Other popular responses included having […]
Latest & Greatest Drives Virtual Exhibit Attendance [CHART]
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Latest & Greatest Drives Virtual Exhibit Attendance [CHART]Rate this post via marketingcharts.com When asked for main motivations in visiting the exhibit halls of in-person events (more than one answer allowed), the highest percentage of respondents (55%) said seeing what’s new will motivate them. This was about 22% higher than the 45% of respondents who said […]
Virtual Event Attendance Incentives [CHART]
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Virtual Event Attendance Incentives [CHART]Rate this post via marketingcharts.com An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the […]
Virtual Event Financing [CHART]
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Virtual Event Financing [CHART]Rate this post via marketingcharts.com The single most popular financing method for virtual methods is the outside method of event sponsorship (45%), which is 25% more popular than the number two method event marketing budget (36%). Other marketing budgets rank third with 30% of producers financing virtual events through this method. Fewer […]
Virtual Event Metrics [CHART]
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Virtual Event Metrics [CHART]Rate this post via marketingcharts.com Currently, 61% of show producers have formally adopted success metrics. The most popular is the tried and true method of counting the number of attendees (68%), closely followed by attendee engagement (65%). Somewhat less popular as a metric is the number of qualified leads (55%), with four […]