Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.
Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).
About a third of men have purchased digital content via their mobile devices.
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.