Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Chart - B2B Opportunity-To-Deal Conversion Rates By Channel

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

B2B Lead Conversion Rates By Channel, October 2014 [CHART]

Chart - B2B Lead Conversion Rates By Channel

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Table - Top Nonprofit Content Marketing Tactics

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.