Event Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

Chart - Fastest-Growing Retail eCommerce Categories

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

Chart - Most Effective & Difficult Types Of Content Marketing

Videos are a particularly challenging content type to create, although respondents also see value in them.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

Chart - Channels B2B Marketing Execs Use To Distribute Content

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

Chart - Interest In Activities You Can Do Using Mobile Wallets

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.