Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

Chart - Most Effective B2B Content Marketing Tactics

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

Table - B2B Spending Plans For Demand Generation Channels

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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Global Management Execs’ Plans For Improving Partnerships, Q2 2014 [CHART]

Chart - Global Management Execs

Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

Table - Comparison Of B2C & B2B Content Marketing Trends

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

Table - Products North Americans Plan To Buy Online By Category

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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2015 B2B Content Marketing Trends [INFOGRAPHIC]

Infographic - 2015 B2B Content Marketing Trends

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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