2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

Table - Use vs Effectiveness Of B2B Content Marketing Tactics

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Most Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]

Chart - Most Useful Forms Of Content For Making B2B Online Purchases

B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).

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Most Helpful Content For B2B Executives, October 2014 [CHART]

Chart - Most Helpful Content For B2B Executives

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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What US Teens Buy, October 2014 [CHART]

Chart - What US Teens Buy

What US teens buy: Half of teen spending is concentrated in 3 categories.

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