Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
eSports revenues worldwide were forecast to reach $612 million this year.
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
US marketers were most likely to use social pre-event to increase awareness, cited by nearly nine in 10.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Videos are a particularly challenging content type to create, although respondents also see value in them.