Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

Table - Comparison Of B2C & B2B Content Marketing Trends

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

Table - Products North Americans Plan To Buy Online By Category

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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2015 B2B Content Marketing Trends [INFOGRAPHIC]

Infographic - 2015 B2B Content Marketing Trends

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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Online Purchase Plans By Category & Region, September 2014 [TABLE]

Table - Online Purchase Plans By Category & Region

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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