SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

Chart - Most Effective & Difficult Types Of Content Marketing

Videos are a particularly challenging content type to create, although respondents also see value in them.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

Chart - Channels B2B Marketing Execs Use To Distribute Content

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

Chart - Interest In Activities You Can Do Using Mobile Wallets

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

Marketers’ Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Chart - Marketers

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.