Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.