Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Two-thirds of SMBs create marketing videos at least 4 times a year.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
The most commonly used email campaign types aren’t always the most effective.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.