Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Event Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of event marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Two-thirds of SMBs create marketing videos at least 4 times a year.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
The most commonly used email campaign types aren’t always the most effective.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.