Asian American Attitudes Toward The Internet [CHART]Rate this post via emarketer.com Given US Asians’ high involvement with the internet and with mobile, it is not surprising that they also have taken to the mobile internet in above-average numbers. eMarketer estimated in April that 45.1% will be mobile internet users this year (vs. 38.5% of the […]
Ethnic Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of ethnic marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Asian Americans Online by Platform [CHART]Rate this post via emarketer.com Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing.
Video Audience, By Race [CHART]Rate this post via marketingcharts.com nielsen-video-audience-time-spend-race-in-q42011-may2012.pngAmong internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly average of 8 hours and 43 minutes, they easily consumed more internet […]
How African Americans Feel About Their Mobile Phones, By Generation [CHART]Rate this post via emarketer.com A year-long survey by Experian Simmons that concluded at the end of November 2011 got a glimpse at some of these differences. Black mobile phone owners were more likely than their white counterparts (19.5% vs. 11.8%) and respondents in general […]
US Smart Phone Penetration By Race [CHART]Rate this post via emarketer.com Black consumers became smartphone users early and in large numbers. But they no longer constitute an oversized portion of the smartphone population, as the penetration rate among white consumers has accelerated. Black consumers’ smartphone penetration rate this year will be slightly lower than that […]
Hispanic Advertising Spending By Media [CHART]Rate this post via marketingcharts.com US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) grew between 2010 and 2011, reflecting the potential of this young and growing market, which is forecast to reach $1.5 trillion in buying power by 2015, according to [download page] […]
Hispanics & Online Privacy [CHART]Rate this post via marketingcharts.com Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these sites, according to [pdf] survey results released in April 2012 by uSamp. […]
Demographics Of Local News Consumers [CHART]Rate this post via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other […]
Affluent Ethnicity [CHART]Rate this post via adage.com Census data reveal that 68% of American adults are non-Hispanic whites. Hispanics (14%) are the largest ethnic minority group, followed by African-Americans (12%) and Asians (5%). Among Affluents (those with a household income of at least $100,000), 77% are non-Hispanic whites, and the three major ethnic minorities are […]
Brand Decisions & Hispanics [CHART]Rate this post Via Marketing Charts As immigration continues to bring first generation Hispanics into the US market, integrated ethnic campaigns, such as Dunkin’ Donuts, across all sectors are becoming essential. 70% of 1st generation Hispanics say they notice products and brands that make the effort to reach their ethnicity through […]