Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Ethnic Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of ethnic marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
48.9% of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone.
Where do America’s most racist people live? ‘The rural Northeast and South,’ suggests a new study just published in PLOS ONE.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.