Ethnic Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of ethnic marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Teen Access To Consumer Electronic Devices, April 2015 [TABLE]

Table - Teen Access To Consumer Electronic Devices

Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.

Demographics Of Online Daters, October 2014 [TABLE]

Table - Demographics Of Online Daters

The number of US adults searching for that special someone online has more than doubled over the past five years, from 2.7 million in 2009 to 5.6 million in 2014.

Hispanics’ Purchase Decision Influences, March 2015 [TABLE]

Table - Hispanics

Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.

Brand Buzz Among Millennials & Minorities, 2014 [TABLE]

Table - Brand Buzz Among Millennials & Minorities

While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.

LinkedIn Demographics [TABLE]

Table - LinkedIn Demographics

Some 28% of online adults are LinkedIn users, up from 22% in August 2013.