Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

Chart - Importance Of Diversity In Advertising By Industry

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

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Demographics Of American Broadband Users, 2013 [CHART]

Chart - Demographics Of American Broadband Users

74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.

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American College Student Demographics, 2013 [CHART]

Chart - American College Student Demographics, 2013

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

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Hispanics’ Attitudes Toward US Social Progress, November 2014 [CHART]

Chart - Hispanics

Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).

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Products Purchased By Mobile Hispanic Buyers, August 2014 [CHART]

Chart - Products Purchased By Mobile Hispanic Buyers

US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.

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