Ethnic Marketing

e-Strategy Trends’ continually-updated collection of ethnic marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

WhatsApp Users By Race/Ethnicity [CHART]

Chart: WhatsApp Users By Race/Ethnicity

eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

Read More