Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Ethnic Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of ethnic marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.