Email Marketing
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Change In Content Marketing By Format [CHART]
via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…
Read MoreContent Marketing By Format, 2009-2011 [CHART]
via emarketer.com Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained…
Read MoreeCoupons/Promotions Post-Delivery Behavior [CHART]
via emarketer.com The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal email, while only…
Read MoreDaily Deal/eNewsletter Open Frequency [CHART]
via emarketer.com According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at eMarketer. Rate this post
Read MoreMost Valued e-Commerce Features [CHART]
via marketingcharts.com Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found that keyword search…
Read MoreEvent Marketing Channels [CHART]
via marketingcharts.com constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in February 2012. Respondents ranked social media…
Read MoreEmail Drives Virtual Event Registration [CHART]
via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only 23% have heard about a virtual event through…
Read MoreRelevance Of Information Sources [CHART]
via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, at 90% of respondents, followed by consumer…
Read MoreTrust In Sources [CHART]
via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family,…
Read MoreMore Than Three-Quarters Prefer Email For Direct Marketing [CHART]
via marketingcharts.com Email is by far the most popular channel among US online consumers for receiving permission-based promotional messages, according to [pdf] ExactTarget survey results released in April 2012. 77% of respondents chose email, with direct mail (letter, catalogs, postcards, etc. – 9%), text messaging (SMS) on a cell phone (5%), Facebook (4%), and phone…
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