Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mobile Retail Email Opens In Detail [CHART]Rate this post via marketingcharts.com Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers […]
TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]
Top Mobile Marketing Objectives [CHART]Rate this post via marketingcharts.com Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the “StrongMail Mobile Marketing Survey 2012,” conducted […]
Mainstream & Niche Marketing Tactics [TABLE]Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by […]
Restaurant Marketing Channels [CHART]Rate this post via marketingcharts.com The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who […]
Top Grocery Store Technologies [CHART]Rate this post via emarketer.com While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them […]
Mobile Email [INFOGRAPHIC]Rate this post via returnpath.net
How People Find Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.