Email Marketing
Share Of E-Commerce Site Traffic By Source, Q4 2011-Q4 2012 [CHART]
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreOnline Branding Tactics Effectiveness, May 2013 [CHART]
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.
Read MoreSocial Media Sites Teens Use Most Often [TABLE]
Teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%).
Read MoreSocial Media Sites Teens Use, 2011 & 2012 [TABLE]
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Read MoreTop Purposes For B2B Email Marketing, March 2013 [CHART]
Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.
Read MoreFrequency With Which SMB Employees Check Work Email After Hours, May 2013 [CHART]
Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day.
Read MoreUK Customer Service & Loyalty, May 2013 [TABLE]
56% of UK consumers say they would never use a company again if faced with a negative customer service experience.
Read MoreDigital Channels By Ability To Drive Store Traffic & Sales, May 2013 [CHART]
Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.
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