Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Many people look to social media for their news consumption. This chart shows where.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.