Marketers are in the process of implementing personalization strategies at their organizations.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
The folks who make the Boomerang app looked at email closings in more than 350,000 email threads, and found that certain email closings deliver higher response rates than others.
This infographic by Campaigner illustrates tips to optimize your email open rates.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.