48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.