There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Many people look to social media for their news consumption. This chart shows where.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.