While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Email marketers tend to rely on animated GIFs to get their video messages moving.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Compared to a year earlier, mobile’s role was more prominent across several metrics.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.