Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
Just 1 in 5 marketers say they use most or all marketing automation features available to them, and even fewer (18%) consider themselves to be Advanced or an Expert.
This infographic from Campaign Monitor illustrates ten do’s and ten don’ts that should be fundamental practices for every email marketer.
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.