The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
This infographic by The Business Backer highlights many of the dos, don’ts, and tips for using email professionally.
How often do executives submit personal rather than business emails when completing forms for content downloads?
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).