Compared to a year earlier, mobile’s role was more prominent across several metrics.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.