85% of marketers are using list segmentation and targeting for their email campaigns.
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Mobile email opens are on the rise, and it seems that there are distinct times of the day that are most effective for reaching mobile users by email.
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.
Email open rates in North America have risen in recent quarters, even as clickthrough rates (CTR) have been slipping.