Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
September was the most difficult month to reach the inbox, while December and January were the easiest.
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
Saturday had the highest open rates and average order sizes compared with all other days.
The majority of marketers opt to send emails during the week.
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
Half of total email opens occurred on a mobile device in Q1 2014.