Open rates are pretty steady for B2B, hovering around 30%.
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
This infographic from Quick Sprout illustrates some optimal marketing email tips.
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.