Email Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.

What US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]

Chart - What US Voters Do After Viewing An Online Political Ad

Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.

Millennials’ Online Political Activities, April 2015 [CHART]

Chart - Millennials

Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.