TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.
This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.
The average time spent reading an email increased nearly 7% over the past six years.
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.