More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
Email was the most popular digital channel used for personalization.
A significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.