The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
North American email open rates are down slightly year-over-year so far in 2015.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.