B2B Marketers’ Satisfaction With Data-Driven Tactics, August 2014 [CHART]

Chart - B2B Marketers

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Chart - Marketing Agencies’ Most Effective New Business Tools

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

Chart - B2B Marketers

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Chart - Online Platforms For Which People Are Concerned About Privacy

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Email Subscriber Activity By Industry, Q2 2014 [CHART]

Chart - Email Subscriber Activity By Industry

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS