A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
The most commonly used email campaign types aren’t always the most effective.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.