The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
This infographic by Page Traffic lists 40 things to check off your content marketing list.
Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.