B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.