Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

Chart - Most Effective B2B Content Marketing Tactics

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Chart - Data Marketing & Ad Spending By Channel

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]

Chart - Consumers Response To Irrelevant Brand Messages

Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.

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