Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Chart - B2B Opportunity-To-Deal Conversion Rates By Channel

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.