Email Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

Chart - Most Effective & Difficult Landing Page Optimization Tactics

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

Chart - Content Buyers Consider Valuable Enough To Submit A Form

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

How People Arrive At Websites, November 2014 [TABLE]

Table - How People Arrive At Websites

Typing a domain name into a browser’s address bar remains a common internet behavior.

State Of The Internet, 2015 [MARY MEEKER PRESENTATION]

Mary Meeker - State of the Internet, 2015

Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.