Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The most commonly used email campaign types aren’t always the most effective.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
This year, 27.0 million US adults will use the sharing economy at least once.
Generally, internet users want a convenient and secure mobile experience.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.