Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.
While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
The most commonly used email campaign types aren’t always the most effective.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.