The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
eCommerce Marketing Statistics & Trends
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Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
This infographic by Campaigner illustrates tips to optimize your email open rates.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
How online shoppers use dfferent forms of search during the purchase process.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.