e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.Read More
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.Read More
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.Read More
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’Read More
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.Read More
According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.Read More