Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.