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e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]

via US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest…

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Brazilian Online Buyers, 2001-2011 [CHART]

via The future of ecommerce in Brazil is looking bright. According to the March 2012 “WebShoppers” report from e-bit, a leading ecommerce data provider in Brazil, the number of online buyers in the country reached 31.9 million in 2011, an increase of nearly 9 million over 2010. The firm reported that 2011’s growth was…

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US B2C eCommerce Sales, 2010-2016 [CHART]

via eMarketer predicts US B2C ecommerce sales will total $343.4 billion by the end of this year, up 13.8% from 2011. Beyond 2012, annual growth rates will decline by about 1 percentage point each year as the US online population nears full penetration and the US B2C ecommerce market reaches maturity. Read the rest…

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Average B2C eCommerce Spending Per User, 2006-2012 [CHART]

via Since 2009, the average amount US internet users spent annually shopping online has increased roughly $100 per year. This year, GroupM projects the average US internet user will spend $1,042 on ecommerce, with those in Canada trailing slightly, at $1,009 on average. Read the rest at eMarketer. 0.0 00

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mCommerce For Affluent Smart Phone Owners [CHART]

via The Institute found that only a small number of wealthy smartphone owners (12%) had downloaded a luxury brand’s app. That’s something that luxury retailers may want to work on changing, as wealthy smartphone shoppers are fairly consistent mobile shoppers. The survey found that about two-thirds of wealthy smartphone owners said they shopped on…

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Mobile Wallet Adoption [CHART]

via 37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who reported having used a mobile payment…

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Frequency Of Online Grocery Shopping [CHART]

via While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the user base may be small, it’s active. Only…

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Senior Execs’ View Of The Value Of Social Media [CHART]

via Companies should use social media to create spaces for consumers to have meaningful conversations with employees and other stakeholders. Almost seven in 10 respondents said they had seen a spike in their sales by letting customers talk about their brands on social media platforms, even if some of that dialogue was negative. This…

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