eCommerce

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

US B2C eCommerce Sales, 2010-2016 [CHART]

via emarketer.com eMarketer predicts US B2C ecommerce sales will total $343.4 billion by the end of this year, up 13.8% from 2011. Beyond 2012, annual growth rates will decline by about 1 percentage point each year as the US online population nears full penetration and the US B2C ecommerce market reaches maturity. Read the rest…

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Average B2C eCommerce Spending Per User, 2006-2012 [CHART]

via emarketer.com Since 2009, the average amount US internet users spent annually shopping online has increased roughly $100 per year. This year, GroupM projects the average US internet user will spend $1,042 on ecommerce, with those in Canada trailing slightly, at $1,009 on average. Read the rest at eMarketer. Rate this post

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mCommerce For Affluent Smart Phone Owners [CHART]

via emarketer.com The Institute found that only a small number of wealthy smartphone owners (12%) had downloaded a luxury brand’s app. That’s something that luxury retailers may want to work on changing, as wealthy smartphone shoppers are fairly consistent mobile shoppers. The survey found that about two-thirds of wealthy smartphone owners said they shopped on…

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Mobile Wallet Adoption [CHART]

via marketingcharts.com 37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who reported having used a mobile payment…

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Frequency Of Online Grocery Shopping [CHART]

via emarketer.com While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the user base may be small, it’s active. Only…

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Senior Execs’ View Of The Value Of Social Media [CHART]

via emarketer.com Companies should use social media to create spaces for consumers to have meaningful conversations with employees and other stakeholders. Almost seven in 10 respondents said they had seen a spike in their sales by letting customers talk about their brands on social media platforms, even if some of that dialogue was negative. This…

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Top Drivers Of Repeat Online Business [CHART]

via marketingcharts.com worldpay-top-drivers-repeat-business-april2012.jpgIt seems that online merchants may not know their customers as well as they think, finds WorldPay [download page] in an April 2012 report. The survey asked more than 19,000 global online shoppers what it takes to bring them back to a site for a repeat purchase, and compared the responses to those…

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Top Mobile Purchases: Clothes, Books, DVDs & Video Games [CHART]

via marketingcharts.com Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%) also fared well when looking at overall online spending behavior, though department stores (42%) emerged as the top category within…

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Growth/Decline Of Online Spending, By Country [CHART]

via marketingcharts.com Looking at how online spending has changed since the start of the global recession, WorldPay discovered that 63% of consumers in China report spending more online, compared to just 5% who say they spend less. This net growth of 58% was far higher than the nearest country, India, with net growth of 30%…

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